The Human Mind Isn’t Ready to Cut CO2 Emissions
By Annie Jia of ClimateWire, THE NEW YORK TIMES, November 19, 2009
What will solve climate change? Will it be technology? Policy? A growing number of researchers and activists say it’s what’s behind it all: people. And understanding them is vital to addressing climate change. The problem is that people don’t understand people very well, research shows.
In the 1970s, a researcher at Virginia Polytechnic Institute and State University named Scott Geller and colleagues conducted a workshop in residential energy efficiency and then measured its impacts. [Read rest of article]